Mexico City's James Bond-inspired Day of the Dead parade gets mixed reviews

Summary

This year of Mexico's traditional Day of the Dead was given a new change, as the parade was inspired by James Bond.

The government called the parade part of a new multifaceted campaign aiming to bring more tourists to Mexico during the holiday. Thousands of people assisted to watch the skeletons, traditional dancers, and musical groups, it seems to have worked.

The Day of the Dead is one of the most deep-rooted traditions in Mexico. Millions celebrate it, and they traditionally set up altars with photographs of the dead, gather at their loved ones’ gravesides, drink, sing and talk to the dead.

New words

• Deeply rooted: Definition
• Chasing: Definition
• Marigolds: Definition
• Depicting: Definition

My opinion

I think celebrating the Day of Dead in another way is best option a country could take. Taking up the parade of James Bond's film it's a good technique to attract tourism. James Bond's films had had a lot of success and because of it lots of people went to the Mexico's traditional Day of the Dead to see it. Although the good moments that some people had experienced there, the parade did not go down well with everyone. Some of these people pointed to it as another discourse from the government famous for opening the world’s biggest ice rink or building urban beaches.

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